The best lectures from the current educational programs of fashion universities and schools of the BRICS+ countries. 120 participants are selected by the Advisory Board consisting of representatives of the "Fashion and design" direction of leading Moscow universities. Upon completion of the course, participants will be issued certificates.

Fashion Intensive Course Topic:
Globalization in the fashion industry. Local concepts (solutions) in creating a successful global brand

November, 28

Lectures and seminars:

How to build a smart design process towards innovation
Olivia Merquior
Co-Founder of Brazil Immersive Fashion Week
Brazil

Global trends in fashion marketing and their adaptation to local market conditions
Pradeep Joshi
Director General & Dean
(Applied Arts/Fine Arts/Performing Arts/Visual Arts)
Amity University
India

Identifying and creating opportunities on the local fashion market
Doreen Mashika
Founder and Creative Director of Doreen Mashika Zanzibar, a clothing and accessories brand. Winner of African Designer for Tomorrow (2014). Doreen Mashika Zanzibar collaborated with Anthropologie (largest retail chain in the USA, Canada and UK). Brand was covered in Vogue Italy, Condé Nast Traveller, Vogue Germany, and others. Previously worked in capital management for companies producing luxury goods in Switzerland.
Tanzania

Communication and globalization in the fashion industry: influence of ethnic, cultural and racial aspects. Cultural experience
in the age of information and image
Stanislav Zimin
Trend analyst at Creative Industries Center, Lomonosov Moscow State University
Russia

Competitor analysis
Priyanka Sarkar
Senior management expert in the fashion retail industry
Lecturer at EMDI, FAD, Middlesex University
UAE

Traditional cultural resources: the use and integration into the process of creating modern fashion design
Tutu Jiang
Associate professor at School of Fashion Design of CAA
China

November, 29

Lectures and seminars:

Cultural diffusion as an important factor influencing clothing and accessory design
Maria Caley
Lecturer: Visual Arts
Performing and Visual Arts
(University of Namibia),
Fashion designer
Namibia


Traditions and cultural codes in modern fashion design. Successful cases and interviews with designers.
Gregg Maragelis
Head of Institution (Cape Town College of Fashion Design)
South Africa


First collection: from research, trend analysis and moodboard to design and first samples
Ritu Lal
Director
IMS -Design and Innovation Academy
India


Algorithm of creating a commercially successful collection
Galina Kravchenko
Expert in fashion assortment management
Business consultant
Lecturer on assortment management and fashion trends at HSE
Russia

The use of AI in creating fashion collection
Eva Sviridova
Founder & 3D/AR Apparel designer at SXEMA
Russia

Analysis of anti-plagiarism in the fashion industry design developments
Elina Androsova
Fashion expert, fashion analyst, art critic, candidate of cultural studies, associate professor
President of the Interregional Fashion Union - Center for Support and Development of the Fashion Industry, Moscow.
Fashion analyst for RIA MODA
Head of the “Costume Design” and “Art Fashion” profile at the Institute of Business and Design
Russia

Zou You
Creation and identity

Lectures and seminars:

Bionics and additive technologies in fashion
Tatiana Belko
Professor of Design and Art Department, Volga State University of Service (Tolyatti, Russia). Laureate of the Government Prize of the Russian Federation in the field of education
Marina Kurbatova
Ph. D. in Technical Sciences, Design and Art Department, Volga State University of Service (Tolyatti, Russia)
Russia

Advantages and disadvantages of eco-materials: Brazilian designers' experience of using raw materials obtained from the Amazon rainforests
Luciana Duarte
Lecturer at Hague University of Applied Sciences (THUAS); Consultant at Ethical Fashion Brazil
Brazil

Selecting the most environmentally friendly materials: eco-friendly dyeing and environmentally responsible procurement
Jackie Andres-Udall
Sustainability Director
Founder of The Dyers' Circle
Senior Lecturer / Professor Emeritus in Sustainable Textiles
(University of the Arts London, Central Saint Martins; London College of Fashion)
UK

How to build a zero-waste brand: Real opportunities and brands' experiences
Oscar Ruiz Schmidt
Creative Director at Obra Gris, Professor of Advertising Design at Universidad Véritas & University of Costa Rica
Costa Rica

Ecodesign: strategies and trends. Innovative materials
Angela Dotor Robayo
Docent at Universidad de Bogotá Jorge Tadeo Lozano
Colombia

The impact on international retail in the fast fashion segment on local trends in men's fashion. Colombia experience
Commercial and social impacts of the arrival of foreign fast fashion brands. Analysis of men's fashion design industry in Colombia.
Santiago Romero Rodríguez
Docent at Universidad de Bogotá Jorge Tadeo Lozano
Colombia

Li Haibing
digital+ New Ecology of fashion art

December, 1

Lectures and seminars:

What makes a DESIGNER?
Discussion: Denis Eremkin, Mariyat Alibekova, Vera Ivanova, Yulia Popova, Anna Cheremushkina
Denis Eremkin . Ph.D., member of the Creative Union of Artists of Russia and the International Federation of Artists, Head of the department of “Costume Design” of the Moscow Arts and Industry Institute

Mariyat Alibekova, Doctor of Art History, Head of the Department of Special Composition and Artistic Graphics, Russian State University. A.N. Kosygina (Technology. Design. Art); member of the International Association “Union of Designers”, Creative Union of Artists of Russia.

Vera Ivanova, the chairman of the committee for communications and interaction with the media of the Russian Union of Entrepreneurs of Textile and Light Industry SOYUZLEGPROM, program director of SOYUZLEGPROM events, and former editor-in-chief of the magazine "Fashion Magazin: from sketch to counter"

Yulia Popova, director of the gallery "Slava Zaitsev", Honorary member of the Russian Academy of Arts, member of the Union of Designers of Russia, member of the IOA "Union of Designers", curator of the Fashion Laboratory Vyacheslava Zaitseva, associate professor of the department of "Costume Design" of the Moscow Institute of Art and Industry

Anna Cheremushkina. Member of the Creative Union of Artists of Russia. Graduate of the British Higher School (BHSH) and the Moscow Art and Industry Institute (MHPI), studied in the Fashion styling and Trend Forecasting program at the Italian University POLIMODA. Currently an active lecturer at the British Higher School of Design and Moscow Polytechnic Institute

Russia

Industry mapping: classic, innovative and sustainable materials. How to build your ideal map of materials and regions.
Anna Bikchurova
Expert in Materials and Clothes Making, speaker for Fashion Factory School, British Higher School of Art and Design. Previously worked with LVMH, Bosco di Ciliegi, GJO.E, I AM STUDIO, ZARINA, Befree, Love Republic, Sela, Rich Russian Kids, and J.Kim
Russia

Determining the target audience: data collection and processing methods, market analysis
Oluwatosin Joke Adelaja
Fashion Brand Development Consultant
Research Fellow CIAFE
Nigeria

Brand positioning in digital content: strategy, mission, goals
Diego Labrin Ladrón de Guevara
Expert in Digital Communications for the Fashion Sector, Lecturer at Universidad de Palermo (Buenos Aires) & Universidad Peruana de Ciencias Aplicadas (Lima). Collaborated with Parsons School of Design, taught Crocs Argentina to position their brand in the social media, was a digital collaborator for L´Officiel Argentina
Argentina

Brand identity: storytelling, visual content, merchandising and packaging
Gulbash Duggal
Dean of International College of Fashion
India

Strategies for Leveraging Digital Media to Boost Brand Awareness and Customer Engagement for Emerging Fashion Brands
Bediz Yildirim
Founder, Bediz Co.
Lecturer, Istanbul Fashion Academy
Turkey

December, 2

Lectures and seminars:

Promotion of fashion brands: omnichannel, collaboration and building a dialogue with a customer
Anna Dubrovina
Brand Director of Fashion Factory School. Ex Communications Director of Louis Vuitton in Eastern Europe, PR Director of TSUM, Brand and Marketing Director of PANGAIA in Russia
Russia

Brand ideology: how to make customers fall in love with a brand before they see it
Alexei Slukin
Head of Strategy and Analytics at Artemy Lebedev Studio. Author of more than 50 works related to brand and communication, incl. the “Made in Moscow” brand, the African tourism brand, the communication strategy of the CSKA hockey club
Russia

Intellectual and human capital management
Sanjay Gupta
Professor Vice Chancellor, World University of Design
India

Workshop on creating new materials
Angela Dotor Robayo
Docent at Universidad de Bogotá Jorge Tadeo Lozano
Colombia

Workshop. How to build zero-waste patterns from zero.
Santiago Romero Rodriguez
Docent at Universidad de Bogotá Jorge Tadeo Lozano
Colombia

Workshop. Сreating brand logo with “Nikolai Ironov”, AI from Artemy Lebedev Studio
Nikita Demenkov
Partner Program Manager ironov.ai,
Artemy Lebedev Studio
Russia

Seminar. Human rights in fashion production, ethical (including ethnic-racial) aspects in textile production
Maxim Starodubtsev
International lawyer
Invited lecturer at UNESCO Network Chair in Bioethics and International Medical Law at Pirogov Russian National Research Medical University
Provided legal support for international projects in the field of fashion and fabric production
Russia

Seminar. Brand positioning for entering international market
Oluwatosin Adelaja
Fashion Brand Development Consultant
Research Fellow CIAFE
Nigeria

Seminar. Futurity and Inclusion
Ajai Singh
Founder & Managing Director of Colombo Fashion Week
Sri Lanka