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Khokhloma to Present Contemporary Collections and Traditional Crafts at the BRICS+ Fashion Summit
As part of the BRICS+ Fashion Summit, which will take place on September 28–30 at the Zaryadye Concert Hall, the Khokhloma brand will present contemporary collections and traditional wooden tableware at the “Khokhloma × Russian Designers” exhibition. Summit visitors will be able to explore the brand’s products and purchase their favourite pieces.
25.09.2026
Photos: https://disk.360.yandex.ru/d/4hguoiw6kQ0j3Q
The Khokhloma brand is bringing one of Russia’s most iconic symbols into the everyday life of the contemporary consumer, giving the traditional craft a new expression through modern forms and collaborations with leading artists and designers. The project’s main idea is to show that Khokhloma can be part of contemporary design today – from clothing and accessories to interiors, porcelain, furniture and jewellery.
“Khokhloma responds to the demand for Russianness, helps find new meanings and shape a contemporary interpretation of our own identity. For us, it is important that the tradition does not remain a museum object, but becomes part of contemporary culture, design and business. That is why we work with contemporary designers who help translate this cultural code into the language of today’s consumer. Among such projects are collaborations with Alena Akhmadullina and Dima Loginov, as well as the “Rhythm of Generations” panel created jointly with the PALATY gallery,” said Sofya Yudina, CEO of “Khokhloma”.
The Summit will feature the brand’s current collections as well as traditional wooden tableware. The exhibition will focus on pieces from a line created in collaboration with designer Alena Akhmadullina, including clothing and accessories. For this collection, she worked with archival materials, studied the history and ethnography of the craft, visited the Khokhloma Painting factory and worked closely with its artists. As a result, the traditional painting technique has been reinterpreted through contemporary clothing, furniture, tableware, jewellery and accessories.
The brand’s presentation at the BRICS+ Fashion Summit will demonstrate to an international audience that traditional folk art can be part of today’s design and fashion industries.
All the pieces displayed at the venue will be available for purchase directly from the brand’s space.
The BRICS+ Fashion Summit will be held as part of Moscow Fashion Week, taking place from September 26 to October 1, 2026, at the Central Exhibition Hall 'Manege'. Admission to all events is free with advance registration.
The strategic partner of the BRICS+ Fashion Summit is Sber.
The general partner of the BRICS+ Fashion Summit is Wildberries.
The technological partner of the BRICS+ Fashion Summit is the GigaChat neural network.
More content from the BRICS+ Fashion Summit is available on the event’s official Wibes account, as well as via the hashtag #BRICSFashionSummit.
The event’s official photography service is the Rodchenko Moscow School of Photography and Multimedia.
The Khokhloma brand is bringing one of Russia’s most iconic symbols into the everyday life of the contemporary consumer, giving the traditional craft a new expression through modern forms and collaborations with leading artists and designers. The project’s main idea is to show that Khokhloma can be part of contemporary design today – from clothing and accessories to interiors, porcelain, furniture and jewellery.
“Khokhloma responds to the demand for Russianness, helps find new meanings and shape a contemporary interpretation of our own identity. For us, it is important that the tradition does not remain a museum object, but becomes part of contemporary culture, design and business. That is why we work with contemporary designers who help translate this cultural code into the language of today’s consumer. Among such projects are collaborations with Alena Akhmadullina and Dima Loginov, as well as the “Rhythm of Generations” panel created jointly with the PALATY gallery,” said Sofya Yudina, CEO of “Khokhloma”.
The Summit will feature the brand’s current collections as well as traditional wooden tableware. The exhibition will focus on pieces from a line created in collaboration with designer Alena Akhmadullina, including clothing and accessories. For this collection, she worked with archival materials, studied the history and ethnography of the craft, visited the Khokhloma Painting factory and worked closely with its artists. As a result, the traditional painting technique has been reinterpreted through contemporary clothing, furniture, tableware, jewellery and accessories.
The brand’s presentation at the BRICS+ Fashion Summit will demonstrate to an international audience that traditional folk art can be part of today’s design and fashion industries.
All the pieces displayed at the venue will be available for purchase directly from the brand’s space.
The BRICS+ Fashion Summit will be held as part of Moscow Fashion Week, taking place from September 26 to October 1, 2026, at the Central Exhibition Hall 'Manege'. Admission to all events is free with advance registration.
The strategic partner of the BRICS+ Fashion Summit is Sber.
The general partner of the BRICS+ Fashion Summit is Wildberries.
The technological partner of the BRICS+ Fashion Summit is the GigaChat neural network.
More content from the BRICS+ Fashion Summit is available on the event’s official Wibes account, as well as via the hashtag #BRICSFashionSummit.
The event’s official photography service is the Rodchenko Moscow School of Photography and Multimedia.